American Scientist could have researched this better (I would have liked to see something from the archival literature), but overviews of this issue for wider audiences are always good.

The general problem of data preservation is twofold. The first matter is preservation of the data itself: The physical media on which data are written must be preserved, and this media must continue to accurately hold the data that are entrusted to it. This problem is the same for analog and digital media, but unless we are careful, digital media can be more fragile.

The second part of the equation is the comprehensibility of the data. Even if the storage medium survives perfectly, it will be of no use unless we can read and understand the data on it. With most analog technologies such as photographic prints and paper text documents, one can look directly at the medium to access the information. With all digital media, a machine and software are required to read and translate the data into a human-observable and comprehensible form. If the machine or software is lost, the data are likely to be unavailable or, effectively, lost as well....

Unlike the many venerable institutions that have for centuries refined their techniques for preserving analog data on clay, stone, ceramic or paper, we have no corresponding reservoir of historical wisdom to teach us how to save our digital data. That does not mean there is nothing to learn from the past, only that we must work a little harder to find it. We can start by briefly looking at the historical trends and advances in data representation in human history. We can also turn to nature for a few important lessons....