In “Life Inc.,” Rushkoff details how corporations took on their own lives and continued to grow and grow, usually with the help of government. As they grew, we became more disconnected from our neighbors and the products we were using. Eventually we weren’t getting our flour from someone in our own town but from some distant corporation. The brand was created to put a face on things. An example from the book is the Quaker Oatmeal guy. Eventually, we became isolated from our neighbors and dependent on corporations for everything we need.