long tail

Richard Adler's picture

The Persistence of Mass Culture

This short piece didn't go at all where I expected it to. In fact, its closing point is well-taken:

...Throw in Avatar, the Team Coco late-night wars, the recent return of American Idol—“Pants on the Ground”!—and the upcoming Super Bowl, and it’s actually been a pretty good stretch for mass culture.

Sam Rose's picture

Online Monoculture and the End of the Niche - Whimsley

Received in an email from Michel

Online merchants such as Amazon, iTunes and Netflix may stock more items than your local book, CD, or video store, but they are no friend to "niche culture". Internet sharing mechanisms such as YouTube and Google PageRank, which distil the clicks of millions of people into recommendations, may also be promoting an online monoculture. Even word of mouth recommendations such as blogging links may exert a homogenizing pressure and lead to an online culture that is less democratic and less equitable, than offline culture.

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