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BBC tells news staff to embrace social media
I suppose this is better than insisting that they NOT use them, but it seems misguided nonetheless. And what happens when some people start making public mistakes because they don't really get how social media works? Will the BBC be forgiving?
BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become more collaborative in producing stories.
"This isn't just a kind of fad from someone who's an enthusiast of technology. I'm afraid you're not doing your job if you can't do those things. It's not discretionary", he is quoted as saying in the BBC in-house weekly Ariel.